amika | normcore signature shampoo (500ml)

a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair.

what is normcore signature shampoo?

packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair.

who it’s for

fine to medium hair types 1-2c

why it’s special

it’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair.

• leaves hair 7x more conditioned*.
• Coconut Acid - provides excellent lathering + conditioning.
• 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.

*clinically proven when using shampoo + conditioner together as a system.

**based on a consumer at-home test of 51 participants.